What this means is that those who listen to podcasts are doing at least two tasks at the same time, exercising and listening, for example. At Edison Research, they explored the podcast listening locations and found out that most often people listen to audio blogs at home, in a car, while walking around or working out. The main reason why podcasts are so popular is that they allow their audience to save time.
The latest stats show that 49% of marketing videos are only 0-60 seconds long (and the number decreases further) so how come podcasts that on average last 41 minutes are listened to for at least 90% of their duration? The answers are simple, yet insightful. In the world of visual culture and rapid technological advancements, the popularity of such a simple format as a podcast seems to be suspicious. Considering this quick timeline, we question the reasons why podcasts are so popular. It’s been only 16 years since the word “podcast” was coined and now hundreds of thousands of audio programs are at our fingertips. To be more precise, by 2017, it became the most popular podcast ever with over 420 million downloads. The Ricky Gervais Show run by the comedian Ricky Gervais was distributed on .uk and £0.95 per an episode.ĭuring the next couple of years podcasting gained momentum and in 2014, This American Life podcast “ Serial” took off. The following year, as podcasts became mainstream, their commercial potential was revealed. The journalist also suggested to name it “Guerilla media” but the idea did not catch on.Īnother milestone in the history of podcasting was in 2005 when Apple added a podcasts directory with over 3,000 free audio programs to the iTunes Store. In his feature for the media called “ Audible revolution”, he simply combined two words – “iPod” and “broadcast” – together and came up with the term we all use nowadays.
#Are podcasts free on audible portable
With the release of the first iPod in 2001, it became popular to upload audio files to portable audio devices or simply attach them to RSS feeds.Ī couple of years later, when audio blogging turned out to be more accessible for both listeners and content producers than ever before, Ben Hammersley, a journalist at The Guardian coined the word “podcast”. However, the history of modern podcasting started not so long ago, namely, at the beginning of the 2000s. At that time, it was known as audio blogging. Wikipedia says that the history of podcasting traces back to the 1980’s.
#Are podcasts free on audible series
Why are podcasts so popular? What makes them in demand in the world in which visual learners prevail? Keeping these questions in mind and listening to the new series of our favorite podcasts in the background, we can’t help but find answers by looking at their past, present, and future. The numbers must be impressive but what’s also impressive is the fact that the community of podcast listeners has grown every single year. Now can you imagine how many people are listening to podcasts all over the world? In the US only, 144 million people have at some point listened to a podcast which is almost half of the country’s population. We listen to them while cooking, working out, driving, or cleaning the house and try not to miss out on the episodes of the favorite ones.
Podcasts have been at our fingertips for the last decade.
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